Case StudyTandem tripled paid media conversions and saved 70 hours of manual website work with Flint
"Without Flint, we wouldn't have rolled out paid media with landing pages to start. Getting 10-15 non-primary Framer pages live would've been a next-quarter discussion, but with Flint we can spin up a new page in about thirty minutes instead of a whole day. That's what makes it possible to run and actually scale paid media."
Scale your landing pages with Flint.
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The Challenge
No landing pages, no paid media
Tandem was growing quickly and was ready to start the paid media channel. They had hired an ad agency and already had a budget allocated, but they had no landing pages to send traffic to. Their main site runs on Framer, where every change requires manual design work. With their design team at capacity, getting 10-15 pages built would have been a next-quarter OKR discussion, not something they could execute now.
"Any change on our main website was a project. You have to manually design everything in Framer, and even a small feature could take hours. Realistically the whole thing would've turned into an OKR discussion next quarter instead of something we could just execute."
The Solution
Self-serve on-brand landing pages in minutes
Tandem plugged their website URL into Flint, which generated on-brand pages for every keyword they wanted to target. They uploaded landing page wireframes and best practices, and Flint matched the layouts, with Google Tag Manager instrumented automatically.
70+ hours saved building 14+ ad-optimized pages
The result: 14 ad-optimized pages in one month, each targeting high-volume search terms or specific personas like specialties and roles.
"Per page, Flint probably saves me 5 hours versus our other tools. Over 14 pages, that's around 70 hours back. It's the difference between spending a whole day on a page versus wrapping up in under 30 minutes."
Launching paid media with nearly 3x more conversions month-over-month
With dedicated, intent-matched landing pages, Tandem launched a full paid media program instead of sending traffic to a generic homepage. Paid search conversions jumped roughly 3x month-over-month.
"When we look at paid search month over month, we saw roughly a 3x jump. The reality is we wouldn't have launched this scope of paid media without Flint. The landing pages were the unlock that made the campaign viable on our timeline."
Website tests in minutes, not weeks
Beyond paid media, the team used Flint to run homepage experiments. When they wanted a rotating hero header, Sara described the effect in Flint and had it working in about a minute. The same change took their designer hours in Framer.
"I typed what I wanted in Flint and had a working rotating header in a minute. Implementing the same thing on our main Framer site took our designer a few hours. Flint lets us say 'yes' to more experiments because the cost of trying a new page is so low."
The Bottom Line
3x increase in paid media conversions, 70+ hours saved, 14 landing pages built in 1 month
Without Flint, Tandem would have waited months for design resources and missed three months of learning. Instead, they proved a major acquisition channel in minutes.
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