Case Study11x achieved 3x conversion and thousands of leads with Flint
"Flint let us go from waiting weeks on agencies to just... doing it ourselves in an afternoon. We can go from a spreadsheet to 20 industry pages in just one session. This is game-changing for our go-to-market velocity. We're migrating off Webflow."
Scale your landing pages with Flint.
Trusted by fast-moving companies
The Challenge
Agency bottlenecks were slowing down go-to-market
11x is one of the fastest growing AI companies, but their web infrastructure couldn't keep pace. They needed industry pages at scale, ad-optimized pages for Google Ads, and competitive comparison pages.
"Website management was sending requests 'into the ether' to agencies. We needed dozens of pages for different industries, campaigns, and competitors, but every request meant weeks of back-and-forth."
The Solution
Self-serve page creation that matches brand standards
Rather than continue waiting on agencies, 11x turned to Flint. The team simply provided their homepage URL, and Flint's agents learned their design system: typography, colors, and components. From there, they could create and launch fully on-brand landing pages in minutes, not weeks.
20 industry pages built in one session
The team created all 20 industry pages in a single session, including for car dealerships, law firms, and real estate.
Each page maintained 11x's exact brand standards while speaking directly to vertical-specific pain points. Car dealership pages emphasized appointment booking and lead qualification. Lawyer pages focused on client intake automation. Real estate pages addressed the challenge of following up with high-volume inbound leads.
What would have taken a full quarter with agency coordination was completed in one productive session.
Whitepaper page in one hour, thousands of leads
When 11x partnered with a podcast to create content for their ideal customer profile, they needed a gated landing page to release this content and capture leads fast. Using Flint, they launched a fully integrated download page in under an hour, complete with form integration through their existing demo booking provider, Default.
Comparison pages driving 3x conversion
The team also needed competitive comparison pages to capture high-intent search traffic. Starting from Figma mockups, they used Flint to build polished versus pages that achieved a 3x conversion rate compared to campaigns directing traffic to the homepage.
"The competitive battle card is driving exceptional results, from single digit conversion to double digit conversion."
From agency dependency to 3 empowered users with no onboarding required
The biggest transformation was in how the team now operates.
Before Flint, page creation flowed through external agencies. One person managed all requests, coordinating timelines and revisions.
Now, three team members create and edit pages independently without submitting tickets.
"I just logged in and everything was very intuitive. I began editing and publishing within my first login."
The Outcome
From weeks to minutes, with 3x better results
11x had a speed problem. Their external partners were capable, but no external relationship can match the velocity of building in-house. Flint gave them that in-house velocity without requiring design or engineering resources.
The team is now building out a comprehensive content hub for customer case studies, using the same rapid execution model that transformed their landing page workflow.
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