Case StudyBoomPop cut landing page time from 5 days to under 1 hour and drove 4x conversion rates with Flint
"Before Flint, every page took 2–5 days minimum and had to go through a contractor a full day ahead of us. Now I ship in under an hour and our cost per conversion dropped to 15% of what it was."
Scale your landing pages with Flint.
Trusted by fast-moving companies
The Challenge
Designer-dependent pages on a week-long timeline
Before Flint, building a landing page meant a multi-step hand-off process. The team would design in Figma, then pass the work to a third-party front-end contractor managing their Squarespace instance — someone a full day ahead time zone-wise. Even straightforward pages took two to five days. More complex ones could stretch beyond a week.
HubSpot was never a real option. The team couldn't achieve the design fidelity their brand required. Squarespace was workable, but only with the contractor in the loop, and every update meant another round of back-and-forth.
"It always had to be built by a front-end engineer. We'd do all the design work in Figma, hand it over, and it would take days — if not more than a week — to get a landing page up and running."
With 50+ landing pages eventually needed across paid search, paid social, lifecycle, ABM, and events, the old workflow simply couldn't scale.
The Solution
From a week per page to under an hour
With Flint, Alex went from multi-day production cycles to shipping pages in under an hour. The existing brand design system was already baked in, so pages came out on-brand by default. When something needed updating after going live — a screenshot swap, a copy tweak — Alex could make the change immediately, with the update reflected on the live link instantly.
The first page took roughly a full day as Alex learned how to work with the Flint agent. After that, the workflow clicked.
"I'm such a Flint fan girl."
The team has built over 50 pages with Flint, with 22–24 currently live. At the old pace of one week per page, that same output would have required nearly a year of contractor time and coordination. With Flint, it's been a fraction of that.
Conversion rates up, costs down dramatically
The performance data made the case clearly. Across three Google Ads campaigns, Flint-powered landing pages consistently outperformed the previous pages on both conversion rate and cost efficiency.
Campaign 1: Flint quadrupled the conversion rate and cost per conversion dropped to 15% of what it had been — an 85% reduction.
Campaign 2: Conversion rate grew from 2.09% to 3.32%, with cost per conversion down 25%.
Campaign 3: Conversion rate nearly doubled from 1.69% to 3.44%, with cost per conversion falling to 34% of the original.
"People don't want a plain-looking landing page. They want something that gives them the vision our brand needs to bring."
The driver was design quality and flexibility. The previous pages were limited by an underdeveloped Webflow component library — they were functional, but not compelling. Flint gave BoomPop the freedom to build pages that matched the brand's visual ambition. For high-consideration offerings like premium incentive travel, a polished landing page experience isn't a nice-to-have — it's the conversion.
Claude + Clay + Flint for full ABM automation
BoomPop is expanding their use of Flint with a full ABM enterprise motion — pulling intent signals from Clay, combining them with HubSpot data, and generating personalized landing pages customized with each target account's logo, name, and messaging. Templates are already built internally, with rollout underway pending account targeting infrastructure.
The team is also extending Flint to conferences and events, with tablet-optimized landing pages for in-person activations and QR code-driven form fills.
"I have Claude connected with Clay, HubSpot, and Flint. I'm building out an ABM enterprise motion where custom landing pages go out for every account we're targeting — across email and advertising."
The Bottom Line
50+ pages built, 4x higher conversions, 85% lower cost per conversion
Fifty-plus landing pages built, conversion rates up to 4x higher, cost per conversion reduced by as much as 85%, and a production timeline that went from a week per page to under an hour.
For a one-person demand gen operation covering every channel, Flint didn't just speed things up — it made the entire program possible.
"Before Flint, every page took 2–5 days minimum and had to go through a contractor a full day ahead of us. Now I ship in under an hour and our cost per conversion dropped to 15% of what it was."
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