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Using Flint for Event Pages

A guide for event marketers building registration pages, event microsites, and post-event content hubs.

1. Prepare Your Event Details

Gather the essentials: event name, date, time, location, speaker info (names, titles, headshots), session details, and sponsor logos. A simple spreadsheet works great for organizing this.

FieldExample
Event NameProduct Summit 2025
Date & TimeMarch 15, 2025 at 9:00 AM PST
LocationVirtual (Zoom)
SpeakerJane Smith, CEO at Acme
SessionKeynote: The Future of AI

2. Generate Your Event Page

Prompt Flint to build your registration page:

text
Create an event registration page for [Event Name] on [Date].
Include: hero with countdown timer, 3 key benefits, featured speakers section, agenda overview, testimonials, and a sticky registration CTA.

Flint handles the layout, responsive design, and on-brand styling automatically.

Event registration sign-up form generated by Flint

3. Connect Your Registration Form

Embed your existing form from HubSpot, Marketo, Pardot, or Eventbrite via Site Settings → Custom Code. Flint can also create native forms with webhook integrations.

For tracking registrations, add your Google Analytics or GTM scripts in the same settings panel. See the Analytics guide for details.

Custom Code panel in Flint Site Settings

4. Convert to Post-Event Hub

After the event, ask Flint to convert the page: swap the hero to "Watch On-Demand," replace the registration form with an email gate, and add video embeds for session recordings.

Optional: Create a Thank You Page

After registration, redirect attendees to a confirmation page. Ask Flint to create one with calendar add links, social sharing buttons, and a preview of what to expect at the event.

Optional: Create Channel Variants

For different promotion channels, duplicate and customize:

  • Email — Simplified for subscribers
  • Paid social — Minimal nav, single CTA
  • Partner — Co-branded with partner logo

Use UTM parameters to track registrations by source.