Flint logo
Back to guides
Guides

How to Create Personalized Follow-Up Pages from Sales Transcripts with Relay.app + Flint

Turn every sales call into a personalized follow-up page. Relay.app pulls transcripts from Attio, passes them to Flint, and Flint generates a custom page for each prospect based on what was actually discussed. No manual work. No copy-paste. Just a link you can drop into your follow-up email.

See the end result

Here's what a finished personalized follow-up page looks like:

How it works

After a sales call, your transcript gets saved to Attio. Relay.app watches for new transcripts and automatically triggers a workflow that sends the full transcript to Flint. Flint reads the transcript, extracts the key details - what the prospect cares about, what pain points came up, which features were discussed - and generates a personalized landing page tailored to that specific conversation.

The result is a unique URL you can include in your follow-up email. Instead of sending a generic "great chatting" email with a link to your homepage, you send them to a page that reflects exactly what you talked about.

What you need

Step-by-step setup

Follow these steps to set up personalized follow-up pages with Relay.app and Flint.

Step 1: Create your follow-up page template in Flint

Sign up for Flint at tryflint.com. Create a landing page template designed for post-call follow-ups. Think about what makes a great follow-up page: a personalized headline, a recap of what was discussed, relevant features or use cases, and a clear next step (book another call, start a trial, etc.).

Once your template is ready, copy the page slug (e.g. /follow-up/template). Then go to https://app.tryflint.com/app/team to grab your Site ID and API Key.

Step 2: Set up Attio as your transcript source

Make sure your sales call transcripts are being saved to Attio. This could be through a native integration with your call recording tool or a manual process. The key is that when a call ends, the transcript is available in Attio as a record or note.

Step 3: Create your Relay.app workflow

In Relay.app, create a new workflow with these steps:

  1. 1.Trigger on new transcript or note added in Attio
  2. 2.Send the transcript data to Flint via HTTP request using your Site ID, API Key, and template page slug
  3. 3.Pass the full transcript in the request body - Flint handles extracting the relevant details
  4. 4.Flint generates a personalized page and returns a unique URL

Step 4: Wire up the Flint API call

In the HTTP request step of your Relay workflow, configure:

  • •Method: POST
  • •Endpoint: Flint's page generation API endpoint
  • •Authorization: Bearer token with your Flint API key
  • •Body: Include your Site ID, template page slug, and the full transcript content from Attio

Step 5: Test with a real transcript

Run the workflow with a real transcript to make sure everything is connected. Check that Flint generates the page correctly and the URL works. Review the generated page to make sure the personalization looks right.

Step 6: Add the URL to your follow-up flow

Once the workflow is running, you get a unique URL after each sales call. Add this URL to your follow-up email. Link to the personalized page instead of your homepage.

Tips for better results

  • •Make your template focused on post-call value: recap what was discussed, highlight relevant features, and make the next step obvious
  • •Test with 3-5 real transcripts before turning on the full automation
  • •Keep the follow-up email short. Let the personalized page do the heavy lifting

Get started

Sign up for Flint

Get started with Relay.app